I came to the course with a ton of knowledge that just wasn’t clicking in real life. Pretty quickly, concepts like work graphs, AJTBD, and other heavy-hitting tools finally fell into place.
The course doesn’t overload you with hands-on practice, but it’s designed for grown-ups—you’re expected to hit the ground running and apply it in the real world. If you have doubts during or after the course, there’s a community where you can get solid advice and warm support.
I’d done interviews before the course, but with Ivans’s AJTBD method, they became more insightful, valuable, and actionable because the course isn’t just about interviews. It’s about seeing the big picture for the product and business, nailing customer segments, finding product-market fit, and even touching on a bit of marketing.
The payoff was clear right after the course—I now know where to focus my efforts and why. There’s a sense of confidence that comes from understanding the purpose behind my actions and their goals. I’m not ready to brag about numbers yet, but here’s the deal: I’ve roped my entrepreneurial colleagues into the same methodology. We’re tackling challenges together and seeing our hypotheses gain traction. I no longer feel like I’m stuck knowing everything but unable to act—now it’s more like I know, I try, and I make things happen. That’s worth its weight in gold
